Hawas Gold Digger Has Landed in Dubai: Inside Rasasi’s Latest Launch

Rasasi has introduced Hawas Gold Digger as one of the latest additions to its expanding Hawas collection, with the fragrance taking centre stage at a launch event in Dubai on August 14, 2026.

The event took place at La Perle by Dragone in Al Habtoor City, bringing the new fragrance into the spotlight through a presentation that extended beyond the usual product launch format. The invitation sent ahead of the event was part of that experience, with an elaborate presentation that built anticipation around the Gold Digger name and the evening itself.

Rasasi Hawas Gold Digger 

Hawas Gold Digger joins a growing group of Hawas releases introduced by the UAE fragrance house this year, including Hawas Chrome, Hawas Exotic, Hawas Lava Gold, Hawas Thunder and Hawas La Mer.

The fragrance follows a sweet, aromatic and woody structure. It’s listed opening combines bergamot, pear, lavender and mint. Cinnamon and sage form the heart, while vanilla, amber, patchouli and cedarwood make up the base.

That combination has already attracted attention among fragrance enthusiasts because the note structure closely resembles Jean Paul Gaultier Ultra Male. Community discussions have also compared Gold Digger with Afnan 9PM, another fragrance frequently associated with the Ultra Male style within fragrance communities.

The Dubai Launch Event

 

 

Rasasi held the Gold Digger launch at La Perle by Dragone, the theatre and live entertainment venue at Al Habtoor City in Dubai, on August 14.

Choosing La Perle gave the launch a theatrical setting that suited the presentation. The venue is known for its large-scale stage productions and purpose-built theatre space in Al Habtoor City.

The event also reflected the attention Rasasi has been giving to the Hawas name throughout 2026. The house has introduced several new Hawas fragrances during the year, making the collection one of the most active parts of its current release schedule.

The Elaborate Invitation

One of the details surrounding the Dubai launch was the invitation itself.

Rather than treating the invitation as a simple event notice, Rasasi used it as part of the presentation for Hawas Gold Digger. The elaborate format tied the invitation to the identity of the new fragrance and helped set the tone before guests arrived at La Perle.

That detail is worth mentioning because fragrance launches increasingly use the invitation as an extension of the product presentation. In the case of Gold Digger, the name itself gave Rasasi plenty of room to build a visual concept around the event.

What Does Hawas Gold Digger Smell Like?

The note pyramid gives Gold Digger a fairly recognisable structure.

The opening features bergamot, pear, lavender and mint. Pear provides the fruity element, while lavender and mint bring an aromatic character to the opening.

Cinnamon and sage appear in the middle of the fragrance. The base moves toward vanilla, amber, patchouli and cedarwood, giving the composition a sweeter woody direction.

The combination is particularly interesting for fans of sweet men's fragrances because the listed notes closely follow the structure associated with Ultra Male. Gold Digger leaves out some of Ultra Male's listed materials, including caraway, while retaining several of the most recognisable elements from its note pyramid.

A Busy Year for the Hawas Collection

Gold Digger arrives during a particularly busy period for Rasasi. The brand has expanded the Hawas family with several releases in 2026, including Hawas Sapphire, which was introduced in collaboration with fragrance reviewer FB Fragrances. Rasasi's growing list of Hawas flankers now covers several different scent directions and naming concepts.

Gold Digger gives the collection another entry aimed at people who enjoy sweet, fruity and aromatic men's fragrances. Its Ultra Male connection also places it within a familiar part of the current fragrance market, where affordable alternatives and interpretations of popular designer scents remain a major topic.

With the fragrance now entering the market following its Dubai launch, Gold Digger gives Rasasi another Hawas release for buyers to compare, test and judge.

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