The 12th edition of the Smart CX Summit & Awards took place in Dubai on September 23, 2026. The event brought together business and customer experience leaders from sectors including e-commerce, retail, healthcare, banking, tourism and real estate.

This year’s programme focused on how companies are changing customer experiences through technology, data, digital platforms, and more connected customer journeys. Topics included experience-led growth, omnichannel customer experience, digital trust, AI-powered customer engagement and the use of analytics to improve decision-making.

The awards programme included categories covering both individual and organisational achievements in customer experience. Among the corporate categories were awards for experience-led growth, digital experience transformation, customer-centric organisations, digital-first service, and customer journey design.

V Perfumes Receives Two CX Awards

V Perfumes' two awards reflect different parts of the UAE-based business.

The Fastest Growing Experience-Led E-Commerce Organization award relates to the company's online retail operation and its growth around the customer experience. For an e-commerce business, this includes website usability, product discovery, ordering, communication, and the overall buying journey. V Perfumes operated online in the UAE and Gulf region, and is now the number one online fragrance platform in the UAE.

The second award, UAE Most Admired CX Retailer, recognises V Perfumes within the retail customer experience category. This is particularly relevant to the company's combination of online and physical retail, where customers can interact with the brand through different channels.

The Smart CX Summit's focus on connected and omnichannel customer journeys makes these areas an important part of the wider discussion around modern retail in the Gulf region.

Building an Omnichannel Fragrance Business

The company was established in 2009 and is headquartered in Dubai. It has expanded its retail presence across the GCC while continuing to develop its online business. V Perfumes offers fragrances from international, local and niche brands through its digital platform and physical stores.

This combination of physical and digital retail has become increasingly important in fragrance, where customers may want to discover products online before visiting a store, or browse in person before completing a purchase online.

For retailers, maintaining a consistent experience across these touchpoints is a central part of customer experience management.

A Second Set of Awards in 2026

The Smart CX Summit recognition follows another double award win for V Perfumes earlier in 2026.

In February, the company received two awards at the MarTech Summit Awards 2026 in Dubai: E-Commerce Growth Excellence Award and Best Perfume Retailer in the UAE Award. The awards were presented at the Dusit Thani Dubai on February 4, 2026.

What the Recognition Means for V Perfumes

The latest awards come at a time when customer experience is becoming a larger part of how retailers operate and measure their digital businesses.

The Smart CX Summit's 2026 programme highlighted the shift towards more connected customer journeys, data-led decision-making and technology-enabled experiences. Its agenda specifically addressed areas such as omnichannel experiences, personalisation, digital trust and AI-supported customer engagement.

For V Perfumes, the two awards recognise its position across two closely connected areas: e-commerce growth and customer experience in retail.

Rather than looking at online retail and physical stores as separate channels, the wider CX approach considers how the different parts of a customer's journey work together.

For a fragrance retailer operating across digital and physical channels, the awards also reflect a broader change in the retail sector: customer experience is increasingly tied to how easily customers can discover, evaluate and purchase products across different touchpoints.

Visit V Perfumes online and in-store and browse through a massive fragrance selection, including local, designer, and niche perfume brands at the best prices in the UAE.