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Boadicea the Victorious is an independent British fragrance brand founded in 2008 by Michael Boadi, a Ghanaian-born perfumer
Boadicea Perfumes is one of Britain's boldest niche houses. Boadicea the Victorious was launched in 2008 by Michael Boadi, a London hairdresser who built his name in fashion before turning to scent. The brand is named after Queen Boudica, the Celtic warrior queen who led a revolt against Roman rule, telling her story in every bottle. Each one wears a pewter shield with Celtic patterns, handcrafted by British artisans. Every scent on our UAE site is a unisex eau de parfum in 100ml.
Many Boadicea scents lean rich, with oud, saffron and rose often sitting next to fruit, spice and amber. One of the best known is Blue Sapphire, created to mark the 65th wedding anniversary of Queen Elizabeth II and Prince Philip. It opens with lemon and saffron, moves into rose, jasmine and magnolia, and settles on oud, amber and patchouli. Hasu takes a cooler, greener route, with mandarin, lavender and saffron up top, orris and Damask rose in the heart, and amber, moss and musk at the base. You'll also find Dragon, Explorer, Nemer and Vetiver Imperial on our UAE site, among others.
How do they fit life in the UAE? These are strong, luxury scents, so a little goes a long way. Blue Sapphire's oud and amber base suits weddings, Eid gatherings and evenings out in Dubai or Abu Dhabi. Hasu's green, airy opening is easier for daytime. Prices sit at the top end, so if you're new to the house, start with one bottle you know you'll wear. Want to compare with other houses? Our niche perfumes collection has more to explore.
You can buy Boadicea Perfumes in the UAE online at V Perfumes. Every bottle is original and sealed, and we deliver to Dubai, Abu Dhabi, Sharjah and the rest of the Emirates. Each product page shows current availability.
Blue Sapphire is the classic starting point. It mixes citrus and saffron with rose and a warm oud base, and it works well for evening events in the UAE. If you'd rather go fresher, Hasu is the better pick.
Both. Every Boadicea bottle on our UAE site is listed as unisex. Pick by the notes you like, not by gender. If you like oud and amber, try Blue Sapphire. If you like lavender and iris, try Hasu.
Yes, for a special occasion. The pewter shield bottles look striking on a dresser, and the brand's royal and warrior story makes it a gift with something to say. It's a strong choice for weddings, Eid or a milestone birthday in the UAE.
