Face Foundation

Face foundation evens out your skin tone and creates a smooth base for the rest of your makeup. We carry a wide variety of foundations to suit your skin type and coverage needs.

Things to Know Before You Buy:

Coverage: Do you want a natural, light look or complete coverage? Choose a foundation that matches your needs. Sheer foundation provides a light touch, while full coverage foundation hides imperfections like redness and blemishes.

Finish: Do you prefer a natural look or a dewy glow? Foundations come in matte, dewy, and satin finishes. Matte is great for oily skin, while dewy adds radiance.

Skin Type: Dry skin needs hydrating formulas, while oily skin benefits from oil-free options.

Popular Foundation Types:

Liquid Foundation: A common choice, offering buildable coverage in various finishes.

Powder Foundation: Great for oily skin, providing lightweight to medium coverage with a matte finish.

Full Coverage Foundation: Ideal for concealing blemishes, acne, or scars.

Foundation for Oily Skin: Oil-free formulas that control shine and prevent breakouts.

Foundation for Aging Skin: Hydrating formulas that minimize wrinkles and fine lines.

Face Foundation FAQs:

Q: How do I find the right shade?

A: Try testers on your jawline to match the foundation to your skin tone.

Q: Brush or sponge?

A: Both work! Brushes offer lighter coverage, while sponges provide fuller coverage.

Q: How much foundation should I use?

A: Less is more! Apply a small amount and add more for extra coverage.

Q: How can I make my foundation last longer?

A: Use a primer before foundation and set your makeup with translucent powder.